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Taco Bell searching for the next El Presidente
April 11, 2006
IRVINE, Calif. — Taco Bell customers have the chance to be named El Presidente of Taco Bell, a title that comes with a million pesos (almost $94,000), a year's supply of Taco Bell food and Mountain Dew Baja Blast, a trip to California on the corporate jet to Taco Bell headquarters with all the perks, and best of all, no official corporate duties.
According to a news release, thousands of customers will also win instant cash prizes. The "Drink a Baja Blast and You Could Become El Presidente of Taco Bell" beverage promotion launches Thursday, April 13 nationwide at participating Taco Bell locations, in support of the company's exclusive Mountain Dew Baja Blast beverage.
The program is available at participating restaurants through June 21, or while supplies last, and will be featured on large or extra-large drinks. To play, customers must locate an alphanumeric code found on the side of their cup and enter online at BecomeElPresidente.com through July 17.
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