News

Taco Bell spotlights Big Box for PlayStation promo

September 29, 2014

Taco Bell today announced a cobranded, six-week promotion with Sony Computer Entertainment America that offers fans a chance to win a limited edition PlayStation4 Destiny Bundle every 15 minutes. Beginning Oct. 9, Taco Bell’s Big Box will be PS4 branded and provide a unique code for consumers to text in for a chance to win the PS4 Destiny Bundle.

The Taco Bell Big Box includes a beef Quesarito, a Doritos Locos Taco, Crunchy Taco and a medium fountain drink.

Consumers can also request a code without purchase; details are available at tacobell.com/winps4.

The PS4 branded Big Boxes will be available during the promotion from Oct. 9 to Nov. 19 at participating locations while supplies last.

According to a news release, the prize bundle includes a PS4 system, DualShock 4 wireless controller, one Destiny PS4 game disc, one voucher for a 30-day PlayStation Plus Membership and one Destiny Engram "Gear Pack." Winners will also receive two vouchers to gift to two of their friends to create a Fireteam.

The promotion is part of a multiyear partnership between SCEA and Taco Bell.