Taco Bell switches to zero grams trans-fat Canola oil
November 15, 2006
IRVINE, Calif. — Taco Bell Corp. said it will convert to a new zero grams trans-fat canola frying oil from a partially hydrogenated soybean oil.
Dow AgroSciences LLC, the manufacturer of the oil, said it would further increase crop production in 2007, with capacity to provide more than one billion pounds of this new oil to Taco Bell.
According to a news release, the 4,000-plus Taco Bell restaurants are expected to be transitioned to zero grams trans-fat frying oil by April 2007.
"We conducted a tremendous amount of consumer research to make this the right choice for our customers," said Emil J. Brolick, chief concept officer and president of Taco Bell Corp. "We know our customers love the unique tastes and delicious flavors of Taco Bell, and soon they will be able to enjoy many of our menu items prepared in zero trans canola oil without any compromise in taste."
Taco Bell already offers several menu items that contain zero grams of trans fat, including Gordita Baja - Chicken, Gordita Baja - Steak and Gordita Supreme - Chicken.
