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Taco Bell to air Super Bowl commercial after three-year hiatus

January 9, 2013

Taco Bell announced today it will advertise during Super Bowl XLVII, which will be broadcast on the CBS Television Network on Feb. 3. This will mark the brand's first Super Bowl ad since the 2010 game.

"We are excited to be back in Super Bowl after a few years away and can't wait to show the world what we have in store for them," said Brian Niccol, chief marketing and innovation officer, Taco Bell Corp.

The Super Bowl ad will be 60 seconds in length and will feature the brand's Live Más tagline. The spot is being created by Deutsch LA, which recently joined Taco Bell's agency roster along with lead agency Draftfcb.

Live Más made its debut in February 2012 as part of Taco Bell's 50th anniversary. It replaced the longtime tagline "Think Outside the Bun."

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