Marketing

Taco Bell to host first-ever Ultimate Halftime Show

Provided

July 20, 2023

Taco Bell is hosting its newly created Unofficial Halftime Show, an online series of concerts featuring recording artists MUNA, Clair Rosinkranz and Scowl. Fans who tune in can order their Taco Bell favorites before or during the show with $5 off delivery order of $20 or more, according to the press release.

The brand's Feed the Beat platform supports rising musical talents and has supported nearly 2,000 artists and bands.

"Feed the Beat has always been about empowering and supporting the voices that shape our culture, and these Unofficial Halftime Shows have a spirit of celebration and empowerment," Tim Bergevin, Taco Bell's vice president of influencer and community marketing, said in the press release. "We're excited to give the next generation of Feed the Beat artists the mainstage this summer and shine a light on the incredible talent and strength of the women and non-binary individuals in both the music and sports industries."

The concert featuring MUNA will kick off on July 20th around 8:20 p.m. PT during the Canada versus Nigeria soccer game. Known for their dynamic performances and thought-provoking music, MUNA is set to energize fans around the world.

Claire Rosinkranz will take the stage on July 26th around 6:50 p m. PT during the U.S.A. versus Netherlands soccer match. With her catchy pop-infused tunes and relatable storytelling, Rosinkranz is sure to captivate fans of all ages, leaving a lasting impression on this global stage.

Concluding the series of extraordinary performances, Scowl will take the stage on August 5th around 7:50 p.m. pt. Scowl's boundary pushing music is poised to resonate with listeners worldwide, making them an act to watch.

The half-time show can be accessed at TacoBell.com/Halftime.