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Taco Bell to unveil new commercial during MTV Movie Awards

April 12, 2013

Taco Bell's new commercial, "First Kiss," will debut Sunday during the MTV Movie Awards on MTV.

The John Hughes-esque plot features two teenagers experiencing their first kiss while eating Taco Bell. According to the company, the spot showcases the brand's "Live Mas" tagline and how it "works in small ways with people taking leaps they wouldn't normally take."

First Kiss was directed by Zach Math, who also shot Taco Bell's "Hola" and "The Most Obvious Idea in the World."

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