Marketing
Taco Bell wants guests to swap out 'mundane' meals for free tacos
May 9, 2022
Taco Bell wants customers in international markets to "swap" out their usual mundane meals for free tacos. This current campaign is part of a global #ISeeATaco campaign, according to a press release.
"As we continue to build taco love around the world, we wanted to meet our Gen Z consumers where they are creating relationships with brands. With Taco Swap, we wanted to create a moment where we partnered with our consumers to co-create a movement that gets people fired up to swap their ordinary meal for Taco Bell tacos," Taylor Montgomery, Taco Bell's vice president of global brand, said in the press release. "We're confident campaigns like Taco Swap will only continue to increase our growing international fanbase and restaurant footprint."
Participants are invited to create a video for TikTok or Instagram and share it on their social media using the #ISeeATaco hashtag with their favorite moves to the official Taco Swap song for a free taco. Participating international Taco Bell restaurants will shell out local offers on the beloved US classic — ranging from the Seasoned Beef or Black Bean Crunchy Taco in the United Kingdom, Crunchy Taco in India and the Crunchy Taco Supreme in Spain and Brazil.
The Tacos IRL campaign in October 2021 resulted in the highest sales week in Taco Bell international history.
The #ISeeATaco campaign, including Taco Swap, was made in collaboration with creative agency Deutsch LA.
