STRATEGIC PARTNERS
Taco Bell has introduced new sauce packets for all four of the brand’s sauces. The packets feature 12 personal wisdoms (48 total) aimed at providing a surprise-and-delight twist and some conversational food humor, according to a news release.
September 3, 2014
Taco Bell has introduced new sauce packets for all four of the brand's sauces. The packets feature 12 personal wisdoms (48 total) aimed at providing a surprise-and-delight twist and some conversational food humor, according to a news release.
Fire sauce's #TeamFire includes witty, sharp, instigating messages such as "You Won't."
The brand's class hot sauce calls itself, "ketchup's Hot sister." #TeamHot also says, "Let's Run Away Together."
Mild sauce is considered to be the "guy/girl next door – dependable, sweet and cute, although doesn't seem to know it," the company said. #TeamMild suggests "You're my Soulmate" and "Sauce Responsibly."
The mildest of all the sauces, Verde, reminds fans, "You Got This."
The company said it wants customers to enjoy food as an experience.
"Now, our new sauce packets tell a story. They bring to life the bold personality of Taco Bell and give customers the courage to do things like, ‘Go Ahead. Ask Her,' admit they were ‘Born Saucy,' or the reminder, ‘Call Your Mom,'" the release said.
Each sauce includes a hashtag to further the conversation on Facebook, Twitter, Instagram and Tumblr - #TeamFire, #TeamHot, #TeamMild or #TeamVerde.
Check out Taco Bell's hyperlapse video on Instagram: www.instagram.com/p/sc7FkFwhOy
Taco Bell also utilized Vine to showcase the 12 sauce packet wisdoms for Fire, Hot, Mild and Verde. They include:
Finally, Taco Bell utilized Tumblr to showcase the new packaging design "transformation" for Fire, Hot, Mild and Verde
