News
Taco Bueno doubles gift card sales
April 11, 2006
PORTLAND, Ore. — Chockstone Inc., a provider of customer loyalty and payment processing solutions, announced that Taco Bueno nearly doubled its gift card volume in 2005 with Chockstone's card-based technology over the previous year's paper-based solution. The company, which has locations in Texas, Oklahoma and Kansas, unveiled the new offering in October 2005 in each of its 145 stores.
"We knew rolling out a paper-based solution to our new franchises, as well as our corporate locations, would've been impossible to manage, but we couldn't have anticipated the astronomical response we received to our initial electronic gift card offering in just a few months," said Tim Collins, IT director at Taco Bueno. "We have an extremely loyal customer base at Taco Bueno, and it's our goal to offer those customers a variety of purchasing options. Chockstone helped us deliver, implementing its program in all of our stores in just three weeks. In addition, their technology enabled our cashiers to complete card-based purchases with a single transaction, keeping our lines moving and cash registers humming throughout the holiday season."
According to a news release, Chockstone's Single Swipe technology enables a single payment terminal to process gift, loyalty and credit cards, keeping transaction time to a minimum.
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