News

Taco John's launches campaign to help wounded soldiers

November 27, 2013

Taco John's International announced it is donating a portion of each Nachos Navidad purchase between now and Dec. 29 to the Yellow Ribbon Fund. The non-profit organization helps soldiers who are recovering at Walter Reed Medical Center.

"We help those who are severely injured — those who lost limbs or who are suffering from traumatic brain injuries or post-traumatic stress disorder (PTSD). This donation will help us provide free hotel rooms, rental cars and taxi rides, so family members can be close to their loved one during his or her recovery," said Mark Robbins, executive director of the Yellow Ribbon Fund. "We're very thankful for the support of Taco John's. This donation will impact hundreds of soldiers and their families."

Taco John's has also launched a campaign inviting people to send messages to injured troops. The words of encouragement can be posted online or submitted by texting TROOPS to 35880. The messages will be printed onto a large banner and presented to the recovering soldiers in January.

"We owe so much to the men and women who serve in the Armed Forces," said Renée Middleton, vice president for Marketing at Taco John's. "We're excited to work with the Yellow Ribbon Fund and honored to support the injured members of our military who are facing a long road home."

This is the 18th year Taco John's is offering Nachos Navidad during the holidays and donating a portion of the sales. Taco John's has supported a variety of charitable causes both locally and regionally. Last year, Taco John's donated $50,000 to the Yellow Ribbon Fund, which provided approximately 160 hotel room nights, 650 cab rides and 1,000 rental car days for the families of injured soldiers.

Read more about cause marketing.