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Taco John's promotion is music to millenials' ears

August 17, 2016

Taco John's announced today that, in conjunction with Live Nation and Mountain Dew, the chain is launching a promotion focused on live music. The new Live/Stream Concert giveaway will award one winner an all-expenses-paid trip to the Live Nation event of their choice. 

"We've hosted a number of contests and promotions in the past, but the Live/Stream Concert giveaway is by far the biggest in terms of prizes,” said Taco John's Chief Marketing Officer Billie Jo Waara. "It's also the first that we’re integrating into TJ Rewards, our new loyalty app. Fans who have the app have an easy way to enter."

The contest is currently underway and will continue through Sept. 25. 

"We’re big believers in rewarding loyal fans, and we wanted to do something special for them," said Waara. "By partnering with Mountain Dew and Live Nation, the possibilities shot through the roof. We've seen that our younger guests place a lot of value on these kinds of experiences, and we're excited about bringing them such a great opportunity."

During the campaign, 20-ounce fountain cups will contain a code that guests can enter on the TJ Rewards app contest page. They can win prizes by playing a "scratch, match and win" game on the app that gives away items that include free food, audio gear and the aforementioned grand prize.