News

Taco John's reports 12% sales increase after menu board test

July 10, 2014

Taco John's is in the process of updating all of its restaurants with new menu boards, both in-store and at the drive-thru. According to a company news release, the test markets recorded a 12-percent increase in EZ Combo Meals sales since the boards were installed.

"Our guests love the new visuals on our drive-thru and interior menu boards," Renée Middleton, VP of marketing, said in the release. "It really simplifies the menu, catches their eye and brings more attention to the Taco John's EZ Combos."

The new Taco John's drive-thru menu boards will feature two panels instead of three. The chain has been testing the new designs at its company-owned locations since January 2014.       

"Based on the results we've seen since the first of the year, I think these menu boards will help our franchisees drive additional sales and make the ordering process easier for their guests," Middleton said.   

All Taco John's restaurants will install the new menu boards. More than 100 locations will make the change this year. The remaining restaurants will upgrade throughout 2015 and 2016.