News

Taco John's shifts marketing to snack menu

December 30, 2013

Taco John's today is launching a new marketing campaign to promote its TJ Baja Boneless Wings and Mexi Rolls. The campaign includes the tagline "Mex. Match. Munch."

According to a news release, the brand is focusing on these snack menu items as sales pick up.

"For the past two years, our highest sales of TJ Baja Boneless Wings have been on Super Bowl Sunday. Wings sales are also strong during the playoff weekends leading up to the big game," Renée Middleton, VP for marketing at Taco John's, said in the release. "We know one of the reasons for our success during this time period is the fact we offer the convenience of picking up boneless wings at the drive-thru."

The TJ Baja Boneless Wings come in honey habanero, bold Buffalo or sweet chipotle barbeque flavors.

Taco John's anticipates driving sales further by offering its snack menu items in a variety of sizes. TJ Baja Boneless Wings and Mexi Rolls are available from a single serving to one large enough for sharing.

"More and more people are sharing their meals so they can try a little bit of many flavors," Bob Karisny, VP for menu strategy and innovation, said in the release. "Eating out is about spending time with friends and family, and sharing food is a big part of that."

As part of the campaign, Taco John's also has introduced new hashtags for its "brand love" page. Fans will be encouraged to post photos of their parties with TJ's snack items for an opportunity to win prizes.

Read more about food and beverage promotions.