News

Tacos 4 Life names brand leader, COO

August 30, 2017

Tacos 4 Life has promoted Donnie Robinson as chief brand officer and named Marwan Yasin as chief operating officer, according to a company press release said. 

Robertson has been with Tacos 4 Life since last year, after leaving his position as CMO at Nothing Bundt Cakes, where he helped open 150 locations. He also helped contribute to double-digit same-store sales growth for six years and an AUV lift of $550,000 to $1,000,000, according to the release.

Yasin is the former vice president of operations for Zaxby’s. During his 13-year tenure at Zaxby’s, Yasin increased top-line revenue by $500 million and opened 250 new franchise locations in eight states.

Tacos 4 Life first opened its doors in Arkansas three years ago and donates $0.22 to Feed My Starving Children for every taco, quesadilla, salad or rice bowl sold, which feeds one meal to one child, the release said. 

"Many restaurants just care about feeding their guests and getting them out the door," Yasin said in the release. "But Tacos 4 Life has a passion for incredible guest service, fresh food and a mission to help end world hunger."

"Tacos 4 Life’s brand mission makes an important statement and I am more excited than ever to be a part of it," said Robertson. "We are headed in a great direction and I look forward to franchising Tacos 4 Life across the country to get more people involved in our mission."