News
Targeted suggestive-selling display ups QSR check average
April 13, 2010
Software solutions provider for targeted suggestive selling, Odysii, has announced the results of industry research that indicates increased exposure to targeted suggestion displays in quick-service restaurants has a direct impact on higher ticket sales per customer.
Odysii analyzed global data from more than 5 million QSR product suggestions to derive best practices to maximize returns and ensure customer satisfaction. Findings indicate that the optimal number of product recommendations is four when they appear repeatedly in a loop at five- to ten-second intervals.
"Quick-service restaurants are one of the few industries to experience growth despite the current economic climate," Elad Halperin, vice president global marketing at Odysii, said in a news release. "Repeatedly using automated targeted suggestive selling versus displaying product offers in a loop can help QSRs maximize sales opportunities by increasing ticket per customer, while boosting brand perception and enhancing the customer experience."
Research findings show that when product offerings are targeted, 45 percent of successful upsell purchases are the first ones displayed to the consumer on the screen, and 38 percent are the second recommended product. Other findings include:
- Thirty-three percent of items selected are side orders — more successful than offering larger-sized servings, beverages or deserts
- Typically, a recommended product is selected if it is significantly lower in cost than the cost of the initial item or the meal ordered
- Thirty-one percent of selected items are 12 or more percent lower than the cost of the original purchase
- Fifty-eight percent of selected items are 20 percent or lower in cost
Odysii has successfully implemented suggestive-selling solutions in retail outlets of leading QSRs in Europe, Asia and the United States, including Arby's, KFC and McDonald's, to help increase sales, cut in-store communication costs and deliver a superior customer experience.
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