News

TCBY introducing new limited-time flavors every month

January 17, 2012

To kick off 2012, TCBY announced it will add new, limited-time flavors every month, and also will  add core flavors throughout the year. The new offerings are part of what the company is calling "The Year of Flavor & Delight."

TCBY will offer, for a limited time, 98-percent fat-free Old Fashioned Root Beer Float soft-serve frozen yogurt in January, nonfat Bananas Foster Super Fro-Yo in February, and 98-percent fat-free Tropical Coconut Super Fro-Yo in March.

In addition, Chocolate Malt Shoppe, Toffee Crunch, Caramel Supreme and Peanut Butter Cup will be added as core soft serve flavors in March, with more unique flavors to follow.

Both Old Fashioned Root Beer Float and Chocolate Malt Shoppe include seven types of probiotics plus Vitamins A, C and D, fiber, protein and calcium. Bananas Foster, a nonfat soft serve, and Tropical Coconut, a 98 percent fat free soft serve, qualify as Super Fro-Yo offerings.

TCBY launched its Super Fro-Yo in spring 2010. The soft serve option contains 120 calories or less, at least seven types of probiotics, 20 percent DV of Vitamin D and calcium, a minimum of three grams of dietary fiber and four grams of protein.

"Taste and flavor have always been extremely important to our customers, but health and nutrition are increasingly playing a bigger part in consumer choice," said Greg Allison, senior director of Marketing, Consumer Insights and Product Innovation at TCBY. "With the healthiest frozen yogurt in the industry, Super Fro-Yo, we are proud to offer consumers great tasting frozen yogurt that they don't have to feel guilty about eating."

Read more about food and beverage launches.