News

TCBY launches healthier Super Fro-Yo

May 2, 2011

TCBY has launched its "Super Fro-Yo" frozen dessert line, a new classification of frozen yogurt that features elevated nutritional levels.

According to the company, Super Fro-Yo is packed with Vitamins A & D, probiotics, dietary fiber, protein, calcium and more, and is a healthy alternative to treats high in saturated fat and empty calories.

Although there are many forms of beneficial yogurt on the market today, TCBY's Super Fro-Yo is designed to set a new standard for nutrition. To qualify as Super Fro-Yo, frozen yogurt nutritionals must meet the following guidelines per serving:

• A minimum of 3 grams of fiber;
• A minimum of 4 grams of protein
• A minimum of 7 types of probiotics
• A minimum of 20 percent DV of Vitamin D
• A minimum of 20 percent DV of calcium

In addition to the above nutritionals, TCBY's Super Fro-Yo also contains 120 calories or less, a minimum of 10 percent DV of Vitamin A, one gram or less of saturated fat and a minimum of 20 billion live and active cultures per serving at manufacturing.

"We are in the business of selling indulgence. However, we believe it can be done in a legitimately healthy way without compromising taste and that sense of indulgent satisfaction," said Timothy Casey, CEO of TCBY. "The 'Super Fro-Yo' classification is important to us for two reasons: One, not all frozen yogurt is created equal and we want consumers to be informed as to why TCBY is better, and two, as we place our 'Super Fro-Yo' nutritionals up against ice cream and other frozen yogurts, we are confident our customers will feel a great deal better about enjoying TCBY products."

With a research and development yogurt division headed by food scientist Dr. Wayne Geilman, TCBY has worked diligently over the years to set this standard for frozen yogurt. With Super Fro-Yo, TCBY has a product full of probiotics, vitamins, fiber, protein and cultures not found in most other frozen yogurts available today.

TCBY has invested in the latest technologies to deliver a healthy indulgence with its "Bundled Health Enhancement System." The system uses balanced combinations of nutrients that work together in a synergistic manner to improve the overall sense of well being. In developing this proprietary system, TCBY focused on supporting certain health benefits such as digestive health, weight management, bone health and the aging process, without sacrificing great taste.

"We recognize that the fro-yo category as a whole is doing a better job of including live active cultures or probiotics in their products, distancing itself from the pure indulgence of the ice cream category. However, the degree to which TCBY have formulated our products is so far and away different today that we felt it warranted a separate classification," Geilman said.

Geilman adds that the company is purposefully transparent about "Super Fro-Yo" requirements in order to educate the public about the importance of dietary fiber, calcium and probiotics.

"Super Fro-Yo is a great platform to educate the marketplace and hopefully change behavior," he said.

TCBY "Super Fro-Yo" flavors available at participating locations include:

• No Sugar Added (NSA) Vanilla, Chocolate and White Chocolate Macadamia
• NSA and fat free Strawberry, Peach and Mountain Blackberry
• Traditional flavors include Golden Vanilla, Chocolate, Strawberry, Old Fashioned Vanilla, Fat Free Dutch Chocolate, White Chocolate Mousse, Cheesecake and Cake Batter