STRATEGIC PARTNERS
November 29, 2011
TCBY continues its aggressive expansion plan, opening three new units this week alone, one each in Fort Collins, Colo., its 15th in the state; Columbia, S.C.; and Charlotte, N.C.
The owner of the Fort Collins location is Steve Lauer, a TCBY franchise area developer for Northern Colorado.
This is the first store to launch as part of Lauer's area development agreement to open or franchise eight TCBY locations by the end of 2013. The new store is 1,790 square feet and features TCBY's new self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from 16 available flavors and a variety of toppings.
"TCBY will be a great fit for this area, especially since the Fort Collins community is increasingly more focused on health and wellness," said Tim Casey, CEO of TCBY. "Our developer agreement in this area demonstrates our commitment to expand TCBY in Colorado."
The owner of the Columbia location is Anup Patel, a first-time franchise owner. The new store is approximately 1,000 square feet and also features TCBY's new self-serve concept.
The owner of the Charlotte location is Samuel Batt, a TCBY franchise area developer for North and South Carolina.
Batt now owns nine stores, two of which he has opened in the past two months. His overall agreement calls for the opening of 23 stores. The new store is 1,700 square feet and features the self-serve concept.
"This store further demonstrates the immense interest we've received from franchisees and customers in the area," Casey said. "We expect to have a total of 23 stores open in North and South Carolina within the next three years."
Read more about franchising and growth.
