News

TCBY revamps website to complement new brand design

May 17, 2011

TCBY introduced a new self-serve store model and brand identity last year and now the frozen yogurt chain has launched a new website to go along with these changes.

The revamped site offers a platform for customers to engage the brand and create their own frozen yogurt masterpieces.

"Admittedly we have a range of iterations of our brand in the marketplace, including our recently launched modern, self-serve design. It's the nature of being a 30-year-old pioneer," said Tim Casey, CEO of TCBY. "However, as we introduce the next generation to all that is special about TCBY, we feel it is critical to engage them with a relevant look, coupled with Internet tools that have become second nature to the way consumers experience their favorite brands."

The website offers the first transparent look at the nutritionals offered at TCBY. With the help of design firm StruckAxiom, the new site is modern, with an interface designed to educate consumers about the distinction of TCBY's healthy yogurt.

New features

Immediately upon entering the site, customers are greeted with the brand's iconic swirl while seamless navigation highlights its menu and nutrition, as well as a store locator. From there, customers are invited to create their own swirl, learn more about their customized swirl and ultimately share and save their TCBY favorite creations.

Along with the new customer-facing site, the company has updated its franchise sales site. Potential franchisees are now able to check out a variety of store platforms whether it be self-serve, inline, kiosk or express. The site also features current TCBY franchisees, offers facts and walks potential franchisees through the steps in the chain's franchising process.