News

TCBY's three new flavors named by Facebook fans

July 19, 2012

TCBY is now featuring a non-fat, non-dairy Pomberry Sorbet throughout July. The chain also will introduce a new non-fat Black Cherry soft serve frozen yogurt in August and 98-percent fat-free Roasty Toasty Marshmallow soft serve frozen yogurt in September.

TCBY asked its Facebook fans to help name each flavor, and awarded winners with TCBY gift cards.

"Giving our customers what they want is important to us, but more so, we love having the ability to make our customers an integral part of the process. From helping us develop flavors to naming them before they're released is what it's all about for us," said Greg Allison, senior director of global brands and innovation at TCBY. "It makes us even happier to offer customers the healthiest froyo in the country so they can enjoy the best tasting froyo without the guilt."

Both non-dairy Pomberry Sorbet and Black Cherry soft serve frozen yogurt are non fat while Roasty Toasty Marshmallow soft serve frozen yogurt is 98-percent fat free. Both soft serve flavors include protein and calcium, while Pomberry is a non-fat sorbet with 100 calories per serving.

Read more about food and beverage introductions.