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Technomic releases consumer ratings, demographics report

Technomic's has unveiled its Consumer Narrative comprised of more than 7.5 million consumer ratings compiled within Technomic's Consumer Brand Metrics (CBM).

April 22, 2015

Technomic's has unveiled its Consumer Narrative comprised of more than 7.5 million consumer ratings compiled within Technomic's Consumer Brand Metrics (CBM).

The report looks at a chain restaurant brand's customers, identifying key demographics of a chain's typical patron, such as age, gender and average household income. Each brand-specific report exposes what that patron wants from the brand and from the restaurant's segment as a whole such as how they compare the brand to the competition and which menu items they crave.

"The insights shared through Consumer Narrative can assist in bolstering a chain's marketing programs, understanding its competitive landscape, applying consumer taste preferences for menu development, and ultimately satisfying its customers," said Senior Director Sara Monnette, Consumer Insights & Innovation at Technomic, in a statement. "With year-over-year comparisons, the reports also track changes in consumer brand perceptions over time, and in this competitive and shifting market, this data helps enable a restaurant chain's success."