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Technomic report: Consumers prefer turkey over chicken

Technomic released its "2015 Center of the Plate: Poultry Consumer Trend Report," which found that diners are increasingly looking for menu alternatives.

May 14, 2015

Technomic released its "2015 Center of the Plate: Poultry Consumer Trend Report," which found that diners are increasingly looking for menu alternatives. The study showed that 61 percent agree that turkey (vs. 59 percent for chicken) is healthier than beef or pork.

Additionally, the report found that more consumers prefer to order turkey-based substitutes such as turkey burgers and turkey bacon for breakfast, lunch and dinner, as they tend to be more familiar with these products than chicken-based substitutes, the company said in a press release.

Senior Director of Marketing for Butterball Foodservice Richie Jenkins said in a statement, "The new Technomic Poultry Report validated much of what we are seeing in foodservice. Interest in turkey usage throughout the menu continues to grow as patrons seek out healthier protein alternatives and chefs use products that consumers will love to order any time of day."