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Texas Chicken opens first of 70 restaurants in Thailand

Texas Chicken has opened the first of 70 planned restaurants in Thailand.

December 14, 2015

Texas Chicken has opened the first of 70 planned restaurants in Thailand. The flagship location is located in Central Plaza Westgate in Nonthaburi, a central province of Thailand. This past summer, Texas Chicken announced an exclusive, strategic agreement with PTT Public Company Limited (PTT), Thailand's National Energy Company, marking the single largest international expansion in Texas Chicken history. All locations are expected to be operational by 2023, a company press release stated.

"Introducing the Texas Chicken brand into Thailand is an amazing opportunity," said Bill Schreiber, vice president of global business development at Texas Chicken/Church's Chicken. "We're excited to continue sharing our quality fried chicken and home-style side dishes with guests in Thailand, and we are confident that our arrival will win over fans, hearts and appetites alike."

While the chain's fried chicken and honey-butter biscuits will be available for purchase in all Thailand locations, Texas Chicken will round out the menu with rice and spicier options, catering to cultural preferences, the release stated. In 2015, Texas Chicken/Church's Chicken has opened locations in New Zealand and Bulgaria, expanding its presence into 25 international markets.  

"Large-scale expansions such as this are key to our international growth strategy," Schreiber said. "When considering international franchisees, we look for the ability to deliver country-wide presence rather quickly. With PTT's diverse portfolio and clear success in the restaurant and food space, we know we will be able to create something phenomenal in this market."

Church's Chicken and its sister brand, Texas Chicken, have more than 1,650 locations in 25 countries.