News

Texas Chicken steps into Laos, expands Asian footprint

June 3, 2016

Texas Chicken is increasing its footprint in Asia — this time in Laos with a deal that will open seven restaurants in the Southeast Asian nation in the next several years. The company said the move will make Texas Chicken the largest quick-service fried chicken chain in Laos.

"Construction on the first restaurant location is expected to begin within 60-90 days," said Franchisee Jean-Boris Roux, hospitality division director of RMA Group of Laos.

The RMA Group, through its subsidiary EFG, operates pizza, ice cream and barbecue restaurants throughout the region, according to a news release, and is a leader in sustainable solutions for automobile, heavy equipment, engineering services and franchised food services. The RMA Group has more than 30 years experience in the Asia Pacific region.                                           

"With its strategic location near Thailand and Vietnam, where we currently operate 13 restaurants, Laos is a logical next step in our continuing development in the Asia region," said Texas Chicken/Church’s Chicken Senior Vice President and Chief Development Officer Tony Moralejo. "Any time we have the opportunity to bring our brand to a wider audience with an experienced franchisee like RMA Group, it's a welcome expansion for the entire Texas Chicken brand." 

The first Laotian restaurant will open late this year in Vientiane.