Marketing

Thanx teams with Ovation to boost feedback capability

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September 1, 2022

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Loyalty and guest engagement platform Thanx is partnering with Ovation, an actionable guest feedback platform, to boost real-time customer feedback capabilities online and in-store.

The news comes on the heels of Thanx launching advanced non-discount reward capabilities via its redesigned Loyalty 3.0 engine, according to a press release.

With the integration, customers are prompted for feedback by Ovation for both digital and in-store purchases captured by Thanx enabling brands to aid in recovery efforts for negative experiences. Data captured from Thanx and Ovation can help operationalize feedback and uncover areas of improvement at the store level.

"Thanx empowers marketers with data and easy-to-use tools that drive revenue; our non-discount loyalty and marketing automation campaigns are critical for personalization and retention. But customer feedback is another key ingredient, and our partnership with Ovation allows brands to take guest sentiment to the next level, well beyond Thanx's basic built-in NPS tools," Zach Goldstein, CEO and founder of Thanx, said in the release.

"Ovation has been a game-changer for us at Curry Up Now. We can interact with our guests through text, solve problems or say thanks with a few clicks. And now with the Thanx integration, we can reach our guests who order online as well. The Thanx and Ovation partnership is a big win for restaurant tech," Akash Kapoor, CEO of the fast casual chain Curry Up Now, said in the release.