News

The incredible 'multi-cultural' egg

May 1, 2017

Millennials are squarely in the cross hairs of a new American Egg Board push to instill a little Eastern ethnic cuisine into the organization's namesake product for America's first meal of the day. In fact, a news release stated U.S. census information indicates huge growth in the nation's Asian population, up 76 percent in the 15 years after 2000. 

Likewise, they point to an NRA survey which found ethnic-inspired breakfast concoctions have not only ranked in the top 20 choices since 2011, but this year finished in the No. 6 place. 

The board also said Technomic's most recent Breakfast Consumer Trend Report shows that 51 percent of millennials and 43 percent of their younger Gen Z counterparts want ethnic flavors, in general, for breakfast. 

"The current popularity of Filipino cuisine is indicative of millennials' growing interest in Southeast Asian cuisines," American Egg Board Senior Vice President of Foodservice and Egg Product Marketing John Howeth, said in the release. "Asian flavors satisfy millennials' desire for flavor adventures. Many common breakfast foods — like eggs — offer a mild flavor base to layer on the salty, tangy and spicy flavors of Asian cuisine."