News

Thorntons to replace Dunkin' Donuts coffee with proprietary blend

March 30, 2012

Louisville, Ky.-based Thorntons, an independent gasoline and convenience chain retailer with 165 units in five states, has created its own coffee line — Thorntons Premium Blend Coffees.

The development of a proprietary blend means Thorntons will begin phasing out its Dunkin Donuts brand affiliation, according to CSPnet.com.

The rollout will begin April 2 in 33 Louisville and Southern Indiana units. It is expected to take approximately six weeks to complete.

"We are thrilled with this expansion, and the upcoming series of enhancements, as we continue to offer the highest quality and best variety of coffee available to consumers," said Thorntons president and CEO Matt Thornton. "And while we have enjoyed our affiliation with Dunkin Donuts, we will now have the ability to offer a broader range and selection of the Thorntons coffee brand."

In addition to its current signature Gourmet House Blend, made from Arabica beans, Thorntons is adding new flavors including a Dark Roast blend for those who prefer a bolder taste. Also made with 100-percent Arabica beans and available in a decaffeinated version, Thorntons Dark Roast Blend is a Rainforest Alliance Certified product.

Thorntons plans to maintain its current lineup of popular flavor enhancements such as fresh whipped cream, chocolate, and caramel sauce.

Additionally, Thorntons will add a variety of new items to its "Hot Treat" centers including fresh milk, fresh cream and a range of flavor shots.

Read more about food and beverage launches.