News

Tim Hortons' annual charity fundraiser underway

September 24, 2013

The annual Tim Hortons Smile Cookie campaign is back for one week starting today. Guests at restaurants across Canada can purchase a chocolate chunk Smile Cookie for $1, with 100 percent of the proceeds going toward local charities, hospitals and community programs.

"One dollar can truly make a difference during the Tim Hortons Smile Cookie campaign," said David McMullen, vice president Marketing, Tim Hortons. "Through the generosity of our guests and restaurant owners year after year, we're able to help hundreds of deserving local charities and we're very grateful for that."

The Smile Cookie campaign started in 1996 to help raise funds for the Hamilton Children's Hospital in Ontario and has grown to become a major fundraising event at Tim Hortons restaurants across North America. Last year, the campaign raised more than $4 million across Canada and the U.S. More than 350 local charities are supported each year through the campaign.

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