News

Tim Hortons Camp Day raises money for disadvantaged kids

June 3, 2013

Tim Hortons Camp Day is set for June 5. On that day, Tim Hortons Cafe & Bake Shop restaurant owners donate all proceeds from coffee sales to the Tim Horton Children's Foundation (THCF), helping send economically disadvantaged kids on a camping adventure.

Last year alone, Tim Hortons Cafe & Bake Shop raised a record $11 million, sending more than 15,000 kids to a Tim Horton Children's camp.

"The mission of Tim Horton Children's Foundation is to help break the cycle of poverty by giving economically disadvantaged children the skills and mindset to aspire for a brighter future," said Dave Newnham, vice president and executive director, Tim Horton Children's Foundation. "We've seen time and time again that once a child attends our camp, they return home with a more positive attitude and greater confidence about their future. Our goal is to see more of that with more children. And, Camp Day is our single-most important fundraiser to help make that happen."

In addition to purchasing coffee on June 5, guests can also help send kids to camp by:

• Texting CAMP to 41518 to donate $5;
• Online at sendakidtocamp.com;
• Rent-a-Tent for a $1 donation in restaurant; and
• Rent-a-Cabin for a $5 donation in restaurant.

Read more about cause marketing.