News

Tim Hortons fans can now earn loyalty points from any Visa purchase

July 2, 2014

CIBC and Tim Hortons today announced the launch of their CIBC Tim Hortons Double Double Visa Card, leveraging a two-button technology that combines a CIBC Visa credit card with a Tim Card.

According to a news release, cardholders who press the CIBC Visa button on the front of the Double Double card to pay for any purchase will have 1 percent of each dollar spent converted into Tim Cash rewards. Then, with the touch of the Tim Hortons Tim Card button, cardholders can redeem their Tim Cash for their orders.

Each button on the CIBC Tim Hortons Double Double Visa Card has its own colored light that illuminates when the cardholder chooses either the Visa or Tim Card option. The new card also offers Visa payWave and the security of chip-and-pin technology, the release said.

"This new CIBC Tim Hortons Double Double Visa Card with its dual light technology is the first of its kind in Canada," Tim Hortons’ COO David Clanachan said. "At Tim Hortons we are focused on bringing forward innovations and technology with a purpose that will help make our guests lives easier - much the same as we do with food and coffee innovation. And this is technology that people are going to want to have in their wallets."

The technology in the card was patented and developed by Dynamics. CIBC and Tim Hortons are the first to offer this technology to the Canadian marketplace, the release said.