October 29, 2012
Starting today, the Tim Hortons hot beverage cup is getting a makeover at more than 600 Tim Hortons restaurants in the Greater Toronto Area.
Tim Hortons is introducing special edition Grey Cup-themed hot beverage cups to celebrate the CFL's 100th Grey Cup game, which will be played in Toronto on Nov. 25. The cups, designed to look like a football and featuring the 100th Grey Cup logo, will be available until Grey Cup Sunday. These restaurants will also carry special edition CFL Grey Cup Tim Cards and feature football supreme donuts on their menu.
"Tim Hortons has a long history with the CFL and we're excited about celebrating the 100th Grey Cup," said David McMullen, vice president Marketing , Canada . "It's very rare we change the graphic design of our hot beverage cups, but this milestone in Canadian sports is certainly an excellent reason to do so."
Tim Hortons' partnership as the official coffee and baked goods supplier of the CFL began more than 15 years ago. Tim Hortons also sponsors all eight CFL teams along with the playoffs and the Grey Cup game.
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