News

Tim Hortons kicks off holidays with new, personalized e-gifting option

November 26, 2014

Tim Hortons has launched a new e-gifting option to kick off the holiday season. Customers can now create a personalized virtual or plastic photo Tim Card from their computer or mobile device to text, email or ship anywhere in Canada or the US.

The new e-gifting option is available at TimHortons.com or the TimmyMe mobile app. Customers can create and send unique personal gift cards to suit any occasion, and recipients can then load them into their TimmyMe mobile wallet for redemption and reload.

"Our guests now have the opportunity to choose from a carousel of digital designs, or personalize a digital or plastic Tim Card with their favorite images," said Gord Phillips, VP Restaurant Technologies, in a news release. "They can select their denomination between $10 and $100, create a unique message or add a picture and send plastic cards through traditional post, and e-gift cards via SMS or email. They can even set the date they want their digital card to arrive."

Sending a digital Tim Card is free, even with personalized photos and messages (some conditions apply). Personalized plastic photo Tim Cards are $3.99 plus shipping.

Phillips said this is the first platform in Canada that allows guests to upload their personalized photo e-gift cards into their TimmyMe app or mobile wallet.

"This platform adds selection, flexibility and convenience for both the givers of the Tim Cards and the receivers," he said.

Tim Hortons has partnered with Buyatab Online Inc. for the technology behind the platform.