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Tim Hortons kicks off Smile Cookie charity fundraiser

September 17, 2012

Tim Hortons has kicked off its annual Smile Cookie fundraiser to benefit local charities throughout Canada.

For one week starting today, Tim Hortons restaurant owners will donate all proceeds from sales of the $1 special smile chocolate chunk cookie to local charities.

The effort began as a way to help raise funds for the Hamilton Children's Hospital in Ontario in 1996 and has since grown into a major fundraising event for the chain across North America. In 2011, the Smile Cookie campaign raised nearly $4 million across Canada and the U.S.

In Canada, Tim Hortons restaurant owners support more than 345 local charities through the campaign.

"The beauty of the Smile Cookie campaign is that this national fundraiser works on a local community level," said Bill Moir, chief brand and marketing officer, Tim Hortons. "The cookie you buy at your local Tim Hortons will benefit a charity in your own community. The success of the Smile Cookie program starts with our loyal guests. With their support and with the generosity of Tim Hortons restaurant owners, we are able to help local community organizations do what they do best - help those in need."

For more information on how the Smile Cookie campaign supports communities across Canada, visit timhortons.com/smilecookie

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