News

Tim Hortons named NHL All-Star game sponsor

October 30, 2011

Tim Hortons has secured the title sponsorship of this season's National Hockey League All-Star game, furthering the chain's multi-year partnership as the "Official Quick-Service Coffee, Donut and Breakfast Restaurant of the NHL" in Canada.

With the sponsorship agreement, this year's event will be called the 2012 Tim Hortons NHL All-Star Game. It will be played Jan. 29 at Scotiabank Place, home of the Ottawa Senators.

According to NHL.com, this is the first time Ottawa has hosted the NHL All-Star weekend.

Also as part of Tim Hortons' sponsorship agreement, the company will receive various assets including a prominent in-ice brand position; camera-visible dasherboards; on-air mentions of the brand with the event name and logo on CBC broadcasts; integrated brand mentions throughout the NHL-controlled media properties such as NHL.com and NHL Network; and more.

Additionally, Tim Hortons will serve as the presenting sponsor of both the Tim Hortons NHL Elimination Shootout within the NHL All-Star Skills Competition and the NHL trophy exhibit within NHL Fan Fair, the fan festival that will offer interactive games, attractions and more during the NHL All-Star weekend.

Tim Hortons is also a large sponsor of several NHL teams, including the Buffalo Sabres, Calgary Flames, Columbus Blue Jackets, Detroit Red Wings, Edmonton Oilers, Montreal Canadiens, Ottawa Senators, Toronto Maple Leafs, Vancouver Canucks and Winnipeg Jets.

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