October 22, 2013
Tim Hortons is ranked second in the QSR category for APCO Insight's newly released "100 Most Loved Companies in the World" list.
APCO Insight's list is the result of a global survey of 70,000 individuals and their attitudes toward 600 of the world's largest corporate brands in 15 global markets. The survey ranks companies according to consumers' emotional attachment to the brands, according to a news release.
"We're thrilled to be recognized as one of the world's most loved companies," said Bill Moir, chief brand and marketing officer, Tim Hortons. "We are especially proud to have been ranked second most loved quick-service restaurant in the world and we have our loyal guests to thank for this honor."
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