News

Tim Hortons raises the stakes for 50th RRRoll Up the Rim promo

February 17, 2014

Tim Hortons has added a new "Bonus Roll" to mark the 50th anniversary of its RRRoll Up the Rim to Win promotion. This year's features more than $57 million in cash and prizes, according to a news release.

During RRRoll Up the Rim to Win, Tim Hortons Cafe & Bake Shop guests have the opportunity to instantly win prizes with the purchase of any hot beverage. RRRoll Up the Rim to Win prizes for 2014 include 40 grand prizes, featuring a new 2014 car, 100 $5,000 Visa prepaid cards, 25,000 $100 Tim Cards and millions in coffee and food prizes. With the RRRoll Up the Rim Bonus Roll, guests also have the chance to win 10 additional 2014 new car prizes.

"Roll Up the Rim to Win is our big way of saying thank you to our loyal guests. It's a celebration, and we're offering a new fun way to keep friends, family and colleagues happy," said Mike Meilleur, executive vice president, Tim Hortons U.S.

Meilleur added that the brand created the Pre-Cup for friends to share if they treat each other to a coffee this Roll Up season, which runs through April 25.

Guests can create a Pre-Cup for their friends, family or colleagues on rolluptherimtowin.com which can be printed, downloaded and emailed, or created online and shared through Facebook. Friends who serve and accept a Pre-Cup using Facebook will be added to the Pre-Cup Gallery, where guests can view each other's Pre-Cups.

RRRoll Up Roulette is also back, at rolluptherimtowin.com. Guests can spin the wheel for a chance to win even more prizes, including two grand prizes of a 2014 car, 28 prizes of "Free Coffee for a Year," 28 Napoleon Gourmet Grills and 560 $25 Tim Cards. Guests can enter every day to earn badges and points to be eligible for the VIP Extra Day of Play on March 19 and a chance to win an additional VIP prize of a new car.

RRRoll Up the Rim to Win runs at Tim Hortons restaurants across Canada and the U.S. from today until April 25, or until cup supplies last. Prizes may be claimed until May 18.

Read more about promotions.