Operations
Tim Hortons' Roll Up to Win annual sweepstakes back
February 26, 2025
Tim Hortons' annual Roll Up to Win sweepstakes is back and guests can win prizes that include a 2025 Ford Bronco, a $500 Daily Jackpot, Samsung 55-inch UHD TVs, Samsung Galaxy Z Flip 6 Phones, Xbox Series X Consoles, gift cards, free Tims products and more, according to a press release.
Tim Hortons created the sweepstakes almost 40 years ago to give thanks to guests for their loyalty. Since then, the promotion has grown into an annual event that awards millions of prizes to guests in the U.S. and Canada each year.
"At Tim Hortons US, we're proud to be part of the daily routines of so many guests and we love nothing more than finding ways to make everyday moments brighter," Maria Posada, VP of marketing, said in the release. "Roll Up To Win is so iconic because of the fun our guests have had over the years rolling up the rim of their hot beverage cup or swiping up on the Tims app for a chance to win exciting prizes — whether it's a 2025 Ford Bronco, or even just having your next coffee or donut on us. We love fueling those moments that matter and we're so excited to launch another year of Roll Up To Win!"
The sweepstakes is open through March 23.
Tims U.S. rewards members can earn a digital Roll to swipe up and reveal on the Tim Hortons app when they purchase an eligible hot or cold beverage, a breakfast sandwich, breakfast wrap or Omelette Bites.
While supplies last, guests visiting their local Tim Hortons can also roll up the rim of their eligible Roll Up To Win promotion hot beverage cup for a chance to win a free coffee or donut.
That means Tims U.S. Rewards members have two chances to win for a limited time when they purchase a hot beverage on the Tim Hortons app: one digital Roll and one Roll on their cup.
Tim Hortons was founded as a single location in Canada in 1964. The brand has since grown to more than 6,000 systemwide locations in Canada, the U.S. and around the world.
