News

Tim Hortons signs sponsorship deal with Toronto Blue Jays

August 22, 2011

Two Canadian icons – the Toronto Blue Jays and Tim Hortons – are teaming up in a new sponsorship deal that will include two kiosk outlets at the baseball team's venue.

According to the Toronto Star, the deal includes Tim Hortons cobranded with Cold Stone Creamery and a presence at the Rogers Centre throughout this season and perhaps seasons to come.

The Blue Jays are currently weighing a multi-year contract with the chain.

Financial details of the deal weren't disclosed. The sponsorship includes in-stadium signage, but no television or radio advertising.

Concessions at the Rogers Centre are managed by Aramark Corp.

From the story:

"We're delighted to have them in the building, and we'd like to expand the relationship. They're such a great Canadian brand, and have a big relationship with sports at the grassroots level," said Stephen Brooks, the Blue Jays' senior vice president of business operations.

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