Top US brands milk good old days
Everything old is new again for many of the best known US brands.
December 19, 2005
From Walt Disney Co. to Anheuser-Busch Cos Inc. to Burger King Corp., corporations are resurrecting decades-old mascot, logos and slogans in a bid to cash in on consumer nostalgia for the "good old days" and the craze for anything classic, vintage or retro. In the last year alone, Anheuser-Busch launched a series of retro Budweiser cans, Yum Brands Inc. unit KFC revitalized the name "Kentucky Fried Chicken," and General Mills Inc. brought back the Jolly Green Giant from a decade-long hibernation.
As part of a broad turnaround of the No. 2 burger chain, Burger King in 2004 brought back its "Have it Your Way" slogan 30 years after it debuted. "Even though billions of dollars have been spent on other ad slogans, somehow 'Have it Your Way' continued to shine through as one of the more indelible ad campaigns we ever introduced," said Russ Klein, Burger King's chief global marketing officer.
