Operations

Toppers Pizza launches revamped rewards program

Photo: Toppers Pizza

October 1, 2025

Toppers Pizza has launched its Upper Crust Society, a restructured rewards program designed to make earning and redeeming points faster and more rewarding for guests, according to a press release.

How it works

• For every $1 spent, guests get one point that can be redeemed for drinks, sides and even full pizzas.
• Starting at 20 points, members can receive a free dip cup. Those who save up to 250 points can get a free large pizza. Members can also use points for small to medium pizzas, garlic knots and more, based on the amount they have.
• Guests can earn points for Upper Crust Society rewards through the Toppers app, the Toppers websiteand in restaurants.
• Members receive a free single order of Topperstix for signing up.

"Upper Crust Society is our way to give a huge thank you to fans while keeping redemption simple," Mac Malchow, vice president of marketing and development for Toppers Pizza, said in the release. "Toppers has always thrived by staying a digital-first brand and by showing loyalty back to customers who have been supporting us for over 30 years. You can become a member through the app or by joining online. It's super easy to track your progress and then sit back and watch the rewards roll in faster than ever before."

Toppers Pizza is headquartered in Wisconsin and has more than 70 locations.