News

UAE Cinnabon franchisee deploys WAND digital menu boards

Focus Brands International franchisee Cravia has deployed digital menu boards in its new Cinnabon location in Dubai. The boards include WAND Digital software to optimize in-store marketing.

September 26, 2014

Focus Brands International franchisee Cravia has deployed digital menu boards in its new Cinnabon location in Dubai. The boards include WAND Digital software to optimize in-store marketing.

"Focus can track how its brands come to life in emerging markets while Cravia positions unique offerings to new audiences. We're excited about working with such a great company like Focus Brands," WAND president Dave Perrill said in a news release.

Focus Brands CMO Tom Bartsch added that the menu boards give the company an ability to see how well campaigns are reaching their target audiences.