Operations

Using modern marketing tips to get the most from loyalty programs

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April 7, 2022

Customer loyalty programs are at the forefront of the restaurant industry like never before. In the past, gathering email addresses to send promotions was a prime way to make use of a loyalty program. But modern marketing has changed that and creating transactions just to get customers to spend more money is old-school thinking.

Today the goal is to use modern marketing to gain the most from a loyalty program and that is the focus of an upcoming free webinar, "The Loyalty Iceberg: Creating Human Centered Experiences," sponsored by NCR Corp. and hosted by Fastcasual.com

The one-hour event, moderated by Mandy Detwiler, managing editor at Networld Media Group, will be held Thursday, April 21 at 2 p.m. EDT, will feature several presenters as well as a live Q&A session.

Presenters include Catherine Saab, product manager, consumer marketing at NCR, and Andy O'Dell, founder of Clutch, a customer data and marketing platform.

During the webinar attendees will learn how to identify and understand a customer base to remove friction and add value and how to create the kind of transactions that will result in true loyalty.

Click here to register for the free webinar.