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Wayback Burgers debuts high-protein milkshakes with crickets?

Wayback Burgers is adding two new high protein milkshakes to its menu, the Oreo Mud Pie Cricket Protein Milkshake and the Jerky Milkshake.

July 1, 2015

Wayback Burgers is adding two new high protein milkshakes to its menu, the Oreo Mud Pie Cricket Protein Milkshake and the Jerky Milkshake. The two new beverages will be available nationwide through September 20, according to a company press release.

Wayback Burgers' new Jerky Milkshake features hand-dipped vanilla bean ice cream and barbeque, maple syrup and hickory spice flavors. The Jerky Milkshake is served with two Slim Jim Snack Sticks and packs 20 grams of protein.  The Oreo Mud Pie Cricket Protein Milkshake is made with hand-dipped vanilla bean ice cream, Oreo Cookie Crumbles, Peruvian Chocolate Cricket Protein powder, chocolate and coffee flavors blended to deliver 24 grams of protein. Available in Junior (12 ounce) and Regular (22 ounce) sizes, these milkshakes are made the old-fashioned way — by hand — and were created to help guests #AmpUpTheProtein.

As Fast Casual reported in May, many in the foodservice industry are touting cricket flour as the next "super protein."

"We are excited to announce our most unique milkshake flavors yet — the Jerky Milkshake and the Oreo Mud Pie Cricket Milkshake," said John Eucalitto, president of Wayback Burgers. "Back in March, we thought it would be fun to launch a protein milkshake made with crickets as an April Fool's Day joke. Much to our surprise, the feedback from our guests was incredibly positive. As a result, we started developing new and unique milkshake flavors that were high in protein and calcium. We tested them at select locations and found that they were a hit. As a result, Wayback Burgers’ Jerky Milkshake and Oreo Mud Pie Cricket Milkshake were born. We think our guests will really enjoy them.”

According to Wayback Burgers there is a growing trend in cricket consumption, as a 3.5-ounce serving of crickets contains nearly 50 grams of protein–providing double the protein as a 3.5-ounce serving of beef. Wayback Burgers' Oreo Mud Pie Cricket Protein Milkshake and Jerky Milkshake pack 24 grams and 20 grams of protein in each 22-ounce serving, respectively.