News

Wendy’s crowdsourced digital short film completed

May 30, 2014

The final installment of Wendy's digital short film, "L'Estrella de la Toscana" premiered this week on the brand’s Facebook page and YouTube channel.

The film celebrates Wendy’s new Tuscan Chicken on Ciabatta sandwich. The three-part video series paid homage to Italian cinema of the 1960s and featured subtitled captions that were submitted by fans via social media throughout April and May.

"This short film put the creative writing in the consumers' hands to invite them to be part of the story, and they delivered," VP of Brand Marketing Liz Geraghty said in a news release. "We sorted through 34,000 submissions to create a hilarious three-part short film that pays tribute to the Italian-inspired ingredients of our new Tuscan Chicken on Ciabatta sandwich."

The three parts of the film are featured below.