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Wendy's enhances kid offerings with 'Creative Play Platform,' Honest Kids juice

Wendy's has a new Kids' Meal play platform and also added an Honest Kids-brand organic fruit juice drink to the Kids' Meal.

September 30, 2015

In an effort to resonate better with children, Wendy's is shifting focus from licensed products to giving kids more creative ways to play.

"Dave Thomas founded Wendy's as a restaurant for families to enjoy meals together. We stay true to our founding values by continuing to look for ways to promote quality family moments through our food and restaurant experience," said Liz Geraghty, Wendy's VP of Brand Marketing. "In an era where creativity is widely acknowledged to be a skill required for success, our new creative play platform gives parents simple activities to nurture and develop their kids' creativity that families can enjoy together."

This fall, Wendy's Kids' Meals will feature games that many parents will recognize, including a four-square game, capture-the-flag, kick-the-can, tag, and playground chalk, the release stated.   

In addition, Wendy's will offer Honest Kids' 6-ounce Super Fruit Punch Organic Juice Drink in its Kids' Meal. The beverage, which will be offered exclusively at Wendy's until March 1, contains 30 percent juice and half the sugar when compared with other juice drinks, the release stated.

"We are thrilled to further our partnership with Wendy's and extend the reach of our great-tasting, organic beverages to this thoughtful and health-driven generation of parents and their children," said Honest Tea Co-founder and TeaEO Seth Goldman.

The Wendy's has more than 6,500 restaurants in 29 countries and U.S. territories.