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Wendy's hosting annual Father's Day adoption promotion

June 11, 2013

Wendy's is set to host its annual Father's Day Frosty Fundraiser to help the Dave Thomas Foundation for Adoption.

Throughout Father's Day Frosty Weekend, June 15 and June 16, participating Wendy's will donate 50 cents from the sale of every Frosty product to help match America's foster children with prospective adoptive parents. All Frosty products are included — including the new Frosty Waffle Cone.

This year marks the seventh consecutive year of Wendy's Father's Day Frosty Weekend. Last year, Wendy's raised $1.5 million during the celebration, and is aiming for $1.7 million this year.

#FirstFrosty

New this year, Wendy's is adding a digital component to the effort through the "First Frosty" campaign. Every time someone submits a story, image or video about a first-time Frosty experience via Twitter or Facebook, using the hashtag #FirstFrosty, Wendy's will donate $1 up to $50,000.

All entries are eligible to be randomly selected to receive free Wendy's gift cards.

Read more about cause marketing.