August 15, 2016
Wendy's is taking advantage of the fact that bathing suit season is nearly over and the sweltering dog days of summer are upon us, with a limited time offer giving fans a small chocolate or vanilla Frosty for just a couple of quarters.
The chain is working to extend the impact of its 50-cent Frosty offer by combining it with another promotion Wendy's is doing with Major League Baseball and MLB.com. The co-promotion encourages baseball fans to post pictures on their public Twitter or Instagram accounts of themselves eating, slurping, drinking or otherwise enjoying their 50-cent Frosty. As part of the promotion, all the posts should include the hashtag #50centFrostyMLB**.
In return for their photo shares, fans get the opportunity to win a free subscription to MLB.TV Premium, a live streaming sports service. The contest and Frosty offer start today at Wendy's nationwide.