Wendy's posts first monthly sales gain in 14 months

DUBLIN, Ohio — Wendy's announced that more than 20 million sandwiches have been served since the April launch of its Frescata deli sandwich line.

 

"We're excited about the enthusiastic customer reaction to our Frescata deli sandwiches. It is one of the strongest initial responses we've had for a new menu offering in recent years," said Kerrii Anderson, interim chief executive officer and president of the company.

 

The launch of Frescata and the cumulative impact of other marketing and operations initiatives enabled Wendy's to post the first positive same-store sales month since January 2005.

 

U.S. system same-store sales increased 0.4 percent for the April 2006 reporting period, with company restaurants up 0.2 percent and franchise restaurants up 0.5 percent. Same-store sales declined 5.5 percent in April 2005, with company restaurants decreasing 5.8 percent and franchise restaurants declining 5.5 percent.