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Wendy's releases final #PretzelLoveSongs Music Video

August 14, 2014

Wendy's made the return of the Pretzel Bacon Cheeseburger permanent today, announcing its addition to the menu as "Combo No. 11" in a dance-pop anthem inspired by fans' social media posts.

Wendy's asked fans to share their love of its pretzel bun using the hashtag #PretzelLoveSongs for a chance for their social media posts to appear as lyrics in a series of over-the-top music videos. 

The final music video – "Let It Live" – features the sound bites of consumer tweets celebrating the "best news that you've heard all day," in a dance-pop anthem.

"The pretzel bun initially returned this summer as a limited-time offering, but this bun has become a fixture in the hearts of consumers across America," said Liz Geraghty, Wendy's vice president, Brand Marketing, in a company press release. "We've had fun bringing their pretzel bun passion to life through music all summer long and are now pleased to share the love by adding the Pretzel Bacon Cheeseburger to our standard menu."