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Wendy's signature Frosty now available in waffle cone

May 14, 2013

Wendy's signature Frosty is now available in a waffle cone. The treat is made the same way, with milk, cream and 100-percent cocoa, and is available in vanilla or chocolate flavors.

The Frosty Waffle Cone is available at all Wendy's restaurants for a suggested retail price of $1.49.

The Frosty Facebook page claims this new carrier is the best thing to happen to the Frosty since fries.

"There is nothing better than a Frosty, and nothing worse than an empty Frosty cup," said Liz Geraghty, Wendy's vice president of brand marketing. "With the Frosty Waffle Cone, you can enjoy America's favorite treat for a few more delicious moments."

The Frosty was first introduced in 1969. The Frosty Waffle Cone joins the lineup that includes the original chocolate and vanilla, as well as the Frosty Shake (strawberry, chocolate or caramel), the Caramel Apple Frosty Parfait, the Oreo Frosty parfait and the Frosty Float.

The waffle cone has had a busy spring and seems to be on trend in the QSR segment. In April, Dairy Queen announced it is now offering its signature Blizzard in a chocolate coated waffle cone.

Earlier this month, Baskin-Robbins rolled out a new Mixed Berry waffle cone.

Read more about food and beverage launches.